Retail Audit

Trade research is one of the two basic marketing research directions (the second basic direction is customer research). The target for trade research is Points of Sales (PoS), which includes supermarkets, large and medium mixed and food stores, pavilions, specialized stores (for example, printed press kiosks, wine houses) and other places.

Since 2005 IPM has been applying only international standards of Trade Research, including a licensed methodology and software. Research quality in Georgia is similar to that of leading European and other research industries.

Trade research enables us to compare distribution indicators of same category products (for example, two different brands of beer), reveal distribution mistakes/failures, identify price changes on the market and market volumes, and even determine the algorithm of sale's increase dynamics in case of an improved distribution.

Reporting

Reports for Trade Research will be provided in special software or printed format. The report will contain information by following sections:

• Competitor brands
• Competitor companies
• Individual cities
• Competitor points of sales
• Range of time periods
• Distribution parameters
• Sales parameters
• Price segments
• Other analytical and descriptive information.