The Ice-Watch brand continues its momentum and today enters the world of Swiss watchmaking with a new collection, Ice-Swiss. The Ice-Swiss watches combine our creativity and our idea of purity with the extraordinary Swiss quality! A true mark of our quest for excellence and our pursuit of perfection. The collection is not only assembled in Switzerland with a Swiss movement and a Swiss certificate, its screwed

backcase also discloses the Swiss Cross Cut for Swarovski Zirconia, a beautiful interpretation meticulously cut and facetted which reveals a subtle and discrete silhouette of the "Swiss Cross" to highlight and bring forth special unspoken values. Discover the pure dynamic of this collection as well as its new identity.